The WNBA experienced a surge in attendance during its opening month, reaching its highest levels in 26 years. This growth is attributed to a strong rookie class featuring players such as Caitlin Clark and Angel Reese. The league also saw record-breaking viewership for its opening games, airing on various networks. Women’s basketball is currently thriving, with increasing interest from people of color and young viewers. The WNBA believes this surge in popularity confirms the demand for women’s sports and is a valuable investment. Apart from the rookies, players like Cameron Brink and Kate Martin are also drawing in more fans. Ticket sales have seen a significant increase, with Tick Pick reporting a 435% year-over-year rise in total tickets sold for WNBA games in May.
